How I work
I only work with brands and creators who play fair. I value long-term relationships, but I also take on shorter projects – provided they bring real value and make sense. The result is simple: every side of the collaboration benefits.
I can help you find the right creator for your product, shape the strategy for your offer, or build a long-term relationship between your audience and your brand. I think about the long run, but I also know how to design quick campaigns that spark real engagement.
What I don’t do: I don’t work with brands that act unethically, sell false stories, push poor-quality products, or offer anything that could negatively impact the audience. I don’t push one sided messages that only chase sales without a clear strategy. I won’t place a bad-value product with a creator – I won’t risk their identity, reputation, or integrity. I can sell air, but only if it’s clean.
My journey
From the very beginning of my career, I have moved in between media, advertising, and tech. I started at TVN Turbo as an executive producer of prime-time shows that attracted record audiences. That’s where I learned how to combine high-quality content with the expectations of both viewers and business partners.
Over time, I became increasingly involved in the world of new technologies. I co-created Centrum Testów – the first independent tech testing hub in Poland – and The Great Folding Test, the largest international durability test of foldable smartphones. This project was covered by major global outlets such as The Verge, Bloomberg, BBC World News and The Guardian, Mashable, Android Authority, Sam Mobile, Gizmo China, TechRadar or Business Insider.
Over an extensive period of time, I have been managing advertising collaborations for the biggest tech creator in Poland. This experience has given me a 360° perspective on the industry – from product placements on TV and social media to comprehensive campaigns for technology and lifestyle brands. Along the way, I have also built an extensive network of contacts in the advertising and media industries, both in Poland and abroad.
I chose to specialize in advertising partnerships because I quickly saw how often ethics lose their reach in the world of social media. That’s why all my projects are based on clear principles: honesty, partnership, and respect for the audience. I’d rather decline a campaign than deliver one at the expense of quality or credibility.
Why work with me?
I’ve got a few creators, I know a few brands, and I’ll always tell you the truth. If it hurts, at least you know it’s real.